Internal company communications: a common language for the workplace
Perhaps many people have encountered situations at work where the left hand does not know what the right hand is doing. Such problems are usually associated with internal communications in the company and have a very serious impact on the efficiency of all business processes. How to establish team communication, what tools can be used for this purpose, and why a single information space is so important for the successful and effective operation of the organization?
Contents of the article:
How to increase employee loyalty?
Information support for employees
Sources of information
Personnel communications in the organization: what is it?
Internal communications in a company are, in fact, dialogues of everyone with everyone else. The process of communication itself is so important that many organizations even employ information support specialists. What is the reason for that?
Team communications are necessary to connect managers and employees, to build effective communication with colleagues, and to ensure the efficient and accurate exchange of data without loss of information and time. New way to communicate company desktop wallpaper, which can be on any PC in company Moreover, it is crucial that these interactions work in all directions, i.e. not only bottom-up from employees to superiors but also from superiors to employees. This is necessary both for building company policy and for strengthening team spirit and increasing loyalty. Without communicative communication, it is as if each employee is in his or her own "information bubble" and does not fully understand how his or her activities relate to the goals and objectives of the company. This leads to the well-known effect of "I'm the only one working here, and the rest of us are busy not knowing what".
American experts on intracorporate communications found that more than 90% of employees' loyalty and satisfaction are related to the quality of communication within the company.
Moreover, the lack of communication between employees and departments significantly slows down the solution of any issues, provokes numerous conflicts and misunderstandings, and consequently leads to internal tension in the team, in which different areas (groups, departments) begin to act not as allies, but as adversaries.
Who needs smooth communications in the team? Hearing the term "corporate communications", we immediately imagine a huge multi-level organization with hundreds or even thousands of employees. Indeed, if the company employs more than two dozen people, it is expected that not all of them will communicate with each other directly. The larger the company's staff, the higher the chances are that most employees won't know each other at all.
Nevertheless, building communication in the company is also necessary for very small firms. Even if we talk about a startup with only 3-4 employees, communication must be established, because everyone wants to know what has already been done, what is supposed to be done, how the work process in general is going, and what is expected of him personally. Another thing is that it is quite easy to organize communication on such a scale - usually a common chat in an instant messenger and regular meetings are enough.
Communication is extremely important in a team where a significant number of employees work remotely or, as they say, "in the field. In such a situation, it is necessary to pay special attention to horizontal communications, because each employee may keep in touch with the management, but have no idea what his colleagues are doing.
If corporate communications are not developed and directed, they will develop themselves. And not necessarily in the desired direction. If all questions are resolved at the water cooler or in private correspondence, if no one has no idea who is responsible for a particular task, and any discussion of organizational policy begins with the mysterious "by hearsay" - you can not count on a well-coordinated and efficient work.
Unified information space - the path to staff loyalty
To increase employee loyalty through internal communications, you need to clearly understand one truth: internal and external PR - different things. What is effective in external communications - the strategies of "default", "shifting the emphasis" and "shifting the focus of attention" - "inside" does not work.
That is why the strategy of forming a unified information space implies a number of quite specific tasks:
bridging communication gaps both horizontally and vertically. This will allow to achieve mutual understanding at all levels;
getting feedback from company's personnel. Each employee must understand that his opinion is important and will be taken into account, and an employee needs convenient tools to convey this opinion and receive feedback promptly;
demonstration of the management's readiness for a dialogue, as well as the creation of a positive image of the company;
Explanation of the corporate policy in the field of training and development of personnel;
forming common standards of behavior in accordance with the corporate code and ethics of the company. This is one of the main tasks of corporate communication. If it is not solved in any way, there is a risk of serious reputational damage. The work of any organization may include critical moments and conflict situations, so it is very important to give employees the opportunity to discuss them in a small circle, without taking the rubbish into social networks. At the same time, it is just as important to ensure that management can discuss sensitive issues with employees and provide them with the official version of events in order to avoid the spread of rumors and speculation.
But what tools can be used to solve all these tasks at once?
Employee information support: 21st century tools
All the tools for building communication within the organization can be divided into several types:
informational. As the name suggests, their task is to inform the employees about what is happening in the company. A stand with announcements, circulars and orders is just an information tool (albeit very primitive). A corporate magazine or newspaper, a corporate portal with a systematized database of knowledge where any employee can find the necessary information without distracting his or her colleagues, various intra-corporate mailing lists could all be informational tools. Alerting system software which can protect communication of your company.
analytical. Just as it is important for the employees to know about the plans of the management, it is necessary for the management to keep abreast of and understand what the executives want. For this purpose the tools providing a feedback are used - forms for making suggestions and forums on the corporate site, systems of questioning of employees, personnel monitoring and many others.
communicative. People are social creatures, and besides exchange of working information they need personal interaction, otherwise strong collective cannot be built. Communication tools include not only corporate events and teambuilding activities, but also various professional competitions, corporate education, adaptation trainings and seminars.
organizational. For the successful operation of the company each employee must understand where it is going and what its goals are. For this purpose meetings, meetings, planning sessions and speeches of the management are held; the development and implementation of corporate standards serve the same purpose.
All of these tasks can be handled separately, but there are tools that integrate all of the basic functions of communication within an organization. For example, a corporate social network.
Just like an ordinary social network, a corporate social network allows you to share news and thereby keep employees up to date on what's going on. The availability of group and personal chats is a way to build effective communications between employees without wasting information and time, to unite in groups according to professional interests, to arrange meetings and brainstorming sessions, even if employees are scattered all over the world, to receive consultations in real time and, finally, to communicate in an informal setting and make friends with other employees. A corporate social network is associated with a space designed for dialogue, which means that the problem of internal company communications will be solved as effectively as possible without the risk of a reputational blow from open sources