Every industry has been impacted by the shifting face of technology. The world is on the verge of transitioning into the digitised era, and as such, digital technology has been the most recent (and perhaps one of the most prominent) innovations in the modern world. Practically the entire civilised world has begun to make the shift into a tech-driven era, and the result of that is that digital marketing has at this point already obtained a firm grasp on most (if not all) functioning industries. Going forward, digital marketing is one of those rare concepts that takes hold and genuinely transforms every aspect that it touches, rather than only reaching a certain demographic or a specific outlook. Unique in this way, digital marketing is only going to continue to explode, becoming bigger and better.
Mounting evidence suggests that organisations are beginning to be more accepting and open of digital innovation and disruption – something that has been an issue in the past. The decision to embrace digital marketing has proven time and again to be an incredibly positive decision, best evident in the ever-growing success of digital agencies offering website design Sydney solutions. Even as little as ten years ago, online branding was quite new and so digital marketing was not really a usable concept (at least, not a mainstream concept). As the internet gained traction and people realised that it was not a trend that would go out of style, but rather a revolutionary, once-in-a-lifetime innovation, more and more businesses began to expand their reach to online platforms as well as their physical locations.
Fast forward to 2018, and when we cannot find a brand online, we are shocked and perhaps a little annoyed. With such easy access, we forget the privilege at times. Today, digital marketing has burst into fruition, stripping businesses apart and making them stronger and more efficient than before, allowing them to reach more potential consumers and expose their business model to more people (the entire world, if we want to get specific).
Digital transformation is driven and empowered primarily by software, and so the most important characteristic is that it is customer-driven and customer-focused. Digital transformation does not have an end state, rather it continues to shift and change, taking even the most firmly established businesses and turning them on their heads, rattling them until they are shaken to the foundations. Digital marketing is then used to restructure branding around a business, building it back up stronger and better so that it can last the tests of time better and more well-adapted than before.
Going forward, digital marketing has shown no signs of slowing down or hitting the brakes. Instead, it has given every indication that it has still not yet reached the peak of its full potential, and it will continue to thrive and prove its value to businesses of all shapes and sizes. What was once considered a temporary trend is now a stable of humanity’s greatest accomplishments, and digital marketing is taking it to new heights.