A "1 million PC Optimum" is a prize offered in various contests, which equates to approximately $1,000 in value. These points can be redeemed for rewards at participating stores like Loblaws, Shoppers Drug Mart, and Esso. The value is based on a redemption rate of 1,000,000 for $1000. You can win these points by making purchases at loblaws store use the 19-21-digit code located on the bottom of your receipt to complete the survey online.

Loblaws company gives has a total of 24 rewards for the entire year. Customers who enter the storeopinion.ca contest are eligible to enter the sweepstakes, where as the 2 winner every month gets a chance to earn either $1000.00 PC gift card or One million (1,000,000) PC Optimum Points.