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BUS 368 FT 2 - Business Communications
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<p>法國精品<a href="https://www.goyardstore.com.tw/">Goyard</a>的托特包是品牌最火紅的單品,因其耐用的材質和質感的花紋備受寵愛,不過品牌作風相當低調,從來不找代言人或廣告宣傳,讓人對這個品牌更加好奇,就讓小編帶你了解Goyard爆紅原因,保證讀完本篇就入坑!</p> <p><strong>1. Goyard歷史</strong></p> <p>Goyard於1853年正式在法國創立,和LV、Moynat、Au Départ名列巴黎四大傳奇硬箱品牌。其實Goyard的品牌歷史可以追朔至1792年,Pierre-Francois Martin先生在巴黎創立名為「House of Martin」的箱包店。 Martin先生膝下無子,由養女和女婿Louis-Henri Morel繼承這家店面,而後Morel在 1852突然離世,才由徒弟François Goyard接手繼承,並正式將品牌名稱改為Goyard。</p> <p><strong>2. Goyard名人效應</strong></p> <p>Goyard 現在雖然是知名箱包品牌,但它的前身以販售木箱、容器等木材家飾品為主,在19世紀末,第一次工業革命興起,人們的休閒時間逐漸增加、旅遊業開始盛行,Goyard製造硬箱的工藝開始在人們之間口耳相傳,甚至後來成為英國王室、俄國皇室的官方供應商。</p> <p>歷史名人如溫莎公爵、老佛爺卡爾拉格斐(Karl Lagerfeld)、大衛貝克漢(David Beckham)等,都是Goyard的死忠顧客。</p> <p><a href="https://www.goyardstore.com.tw/">Goyard 包</a>會在亞洲市場發跡,幕後推手就是王菲!當初Goyard在亞洲的知名度還不高時,卻屢次在王菲的私服中出現它的身影,自此以後它變成為亞洲人人趨之若鶩的精品品牌。</p> <p><strong>3. 經典Y字老花</strong></p> <p>Goyard的Momogram印花自1892年開始被使用,距今已有131年的時間,經典老花設計其實是由英文字母Y組成,辨識度高卻又低調簡約,不會過於浮誇、有俗氣感,因此自上一世紀便深受貴族世家喜愛。</p> <p>這些Y字圖騰不只由人工一點一點繪製而成,背後更有一段歷史故事。當時掌舵的Edmond Goyard從家族歷史中獲得靈感,Y字代表了Goyard起家的木材事業,並包含了Goyard家族名字的中央字母。</p> <p><strong>4. Goyard熱門原因</strong></p> <ul> <li>不做營銷</li> </ul> <p>在現今這個網路當道的時代,Goyard仍舊不找明星、網紅代言,品牌幾乎不做行銷,將所有的資源都用在提升質量,也讓自家產品的好口碑代代流傳。</p> <p> </p>
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