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BUS 368 FT - Business Communications
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<div> <p><a href="https://www.bigbag.com.tw/">COACH</a> 蔻馳一個時尚而洋氣的名字,提起他都會想起好看精美的<a href="https://www.bigbag.com.tw/">COACH包</a>和馬拉車的logo,和愛馬仕萬分神似,然而愛馬仕隻聞其名不見其物,顯得那麼神秘。蔻馳則相反,我們總能在不經意間發現他的影子。</p> </div> <div> <p>大傢可能不知道,COACH 蔻馳是一個美國品牌,誕生於1941年的紐約,歷史並不久遠,發展卻十分迅猛,從開始的皮具、包包,慢慢涉及到服裝、香水、配飾等一系列時尚產品。蔻馳成立初期因其簡單實用歷久彌新,受到廣大美國人的喜愛。</p> </div> <div> <p>但隨著LV,PRADA等品牌的進入美國市場,蔻馳的銷售一度出現大幅度的萎縮,沒辦法蔻馳不得不自降身價進行差異化競爭,轉變經營理念走輕奢路線,果然你追我躲得打法,讓其起死回生。</p> </div> <div> <p>穩定美國美國市場後,COACH翻越大洋,走向世界。搖身一變成為了我們的高端奢侈品。開店位置與服務品質與歐洲大牌平齊,價格卻一落千丈,在這樣光鮮亮麗而又不失品味的背後,也逐漸成為都市女性的消費首選。</p> </div>