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BUS 368 FT - Business Communications
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<p>Supreme聯名奧利奧不但在潮流圈內引起熱議,而且完美出圈引來了路人的圍觀,雖然這是一種噱頭十足的商業行為,但是它也是潮流的一部分。</p> <p>Nike看到了其效果之後也不甘示弱,與冰淇淋搞起了聯名。但是相比於Supreme他們這次誠意十足,推出了限定級別的<a href="https://www.sb-dunk-shoes.com/">SB</a> DUNK,Nike想讓玩家們體驗一次把冰淇淋穿在腳上的感覺。</p> <p><a href="https://www.sb-dunk-shoes.com/">Nike SB</a>這次聯名的是BEN&JERRY'S,這個品牌也是僅次於哈根達斯的美國第二大冰淇淋製造商,這個品牌的名字就是兩位創始人的名字,他們也是中學時代的好友。BEN&JERRY'S自身就是營銷的高手,在品牌的成立之初,遭到哈根達斯打壓的他們,不是去打官司,而是利用傳媒,將那次的事件轉化成了品牌的知名度。</p> <p><img src="https://www.sb-dunk-shoes.com/wp-content/uploads/2021/10/f3ccdd27d2000e3f9255a7e3e2c48800-10.jpg" alt="" width="600" height="443" /></p> <p>這款<a href="https://www.sb-dunk-shoes.com/">Nike Dunk Low</a>鞋的設計靈感來源於冰淇淋的Chunky Monky口味,在鞋身方面,使用的材質是特殊的馬毛材質,在馬毛的奶牛紋理非常的吸睛。(每雙鞋的牛奶紋理都不一樣)</p> <p>在鞋身中部,搭配的顏色是很有卡通風格的青草綠地和擁有漸變色彩的藍天,這個配色也跟本傑瑞標誌性的冰淇淋盒造型相呼應。</p> <p>鞋側身的Swoosh標誌,設計成了冰淇淋融化之後的效果,巧妙的設計十分的符合夏日氛圍。</p> <p>而整雙鞋最令人驚喜的就是後跟處的設計,為了最大程度的還原冰淇淋鞋盒上面的雲朵造型,設計師在是後跟車險的位置對雲朵圖案進行了勾勒,最後呈現出來的效果非常精致。</p>