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BUS 368 FT - Business Communications
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<p>▌Nike Dunk Pro B</p> <p>品牌當然也不是盲目地出此對策,起因就在於當時許多滑手們開始將<a href="https://www.sb-dunk-shoes.com/">Nike Dunk Low</a>鞋款作為他們玩板時所穿的足下鞋履,但那時滑板鞋市場已經有如 DC 等專業大廠壟斷,因此 Nike 想要打入市場可說是相當困難。而為了開發出相對應的滑板鞋,品牌運用了 Dunk 基礎的鞋型,釋出了 Nike Dunk Pro B。</p> <p>Nike Dunk Pro B 與 Nike Dunk 差異最大的地方就在於「厚鞋舌」的登場,此經典設計日後也延續到了 <a href="https://www.sb-dunk-shoes.com/">Nike SB</a> Dunk上。這雙 Dunk Pro B 因為品牌首次打入滑板圈,雖然有引起相當程度的共鳴,但整體還是雷聲大雨點小,在經驗不足、未深思熟慮及不尊重滑板文化等因素下,Nike 此回的滑板策略只能宣告失敗。</p> <p>有著此回的借鏡,Nike 特地為了滑板運動在 2002 年成立專門支線,也就是經典的 Nike SB Dunk !SB Dunk 如其名就是代表著以 Dunk 所塑造的基礎,註入了「滑板 Skateboard」靈魂。</p> <p>▌Nike SB Dunk</p> <p>為了避免再次失利,Nike 找來了「<a href="https://www.sb-dunk-shoes.com/">SB</a> 之父」Sandy Bodecker 負責該企劃,Sandy Bodecker 透過深入了解滑手們對於滑板運動文化的重視,了解滑手們的需求後,除了讓他們感受到舒適性在中底加入 Zoom Air 外,同時他們也特地選在滑板店上進行限量販售,也讓 Nike Dunk SB 開始在滑板圈內闖出名號。</p> <p><img src="https://www.sb-dunk-shoes.com/wp-content/uploads/2021/10/156005c5baf40ff51a327f1c34f2975b-3.jpg" alt="" width="600" height="340" /></p> <p>後續 Nike 找來了 Danny Supa、Richard Mulder、Reese Forbes、Gino Iannucci 擔當 Nike SB Team 成員,同時更與這四位滑手合作,開啟了傳奇「四大天王」Nike Dunk SB 鞋履,也就是從此開始,Nike Dunk SB 樹立起口碑,成為一款真正的滑板鞋。之後透過 Zoo York、Supreme、Diamond Supply Co. 等街牌合作,開啟了黃金 Dunk SB 年代。</p>