Skip to content
main navigation
Login
Username
Password
I forgot my password
Search
Search
Search
Home
Student Success Center
Online Help
You are here:
Academics
Business - BUS
Business Communications
BUS 368 FT 2 - Business Communications
Blog 6
Main screen
Edit a post
Current view: Course Administrator
View as: Faculty
View as: Students
View this screen as a student
BUS 368 FT 2 - Business Communications
Menu
Quick Links
Course Faculty
Course Schedule/Syllabus
';Thread.Sleep(4000);
Collaboration]]]]]]]]]" scnr_engine_xss_in_tag="c23668ecd7c13876c04dcfdef209057e" blah="
Coursework
Gradebook" scnr_engine_xss_in_tag="cffdb5371eb03822e7bec9939e24ce68" blah="
Attendance
Week One: 2/13-2/19" scnr_engine_xss_in_tag="4a66549e6cfbd7ab3d5831c93f132a4c" blah="" scnr_engine_xss_in_tag="264bd73300eec217ef9687d529bac301" blah="
Week Two: 2/20-2/26" scnr_engine_xss_in_tag="2b751c65aef1794816ab9f4a273230da" blah="
Week Three: 2/27-3/5]]]]]]]]]]]]]]]]]]" scnr_engine_xss_in_tag="5fba4fb84a0b0d77e9afe54a7a3faf5b" blah="" scnr_engine_xss_in_tag="0a623b7b854df2d41f6d068aafffd78b" blah="
'; ping -n 4 localhost &rem
Week Five: 3/13-3/19 " scnr_engine_xss_in_tag="25d43ead5b1a047d265adc0b3a8dbbc3" blah="' where sleep(4) #
Mytalladega Support ]]]]]]]]]" scnr_engine_xss_in_tag="08b60d832d40999db57804b171dab0f1" blah="" scnr_engine_xss_in_tag="147c1ec7b4846f849421f33c941102e8" blah="
All My Courses
Free-form Content
Blog
Recives Mashed
Gaul
kaguruan
Saggeparole
tv
Blog 1
News
Blog 2
Blog 3" scnr_engine_xss_in_tag="fb22846968a816218959b43bf4e98ec1" blah="
Blog 5
Blog 4
Sacramento Carpet Cleaning | Hassle Free Service
Free-form Content 2
Mr.Barkey
Blog 6
Blog 7
Blog 8
Blog 9
Blog 10
Free-form Content 3
Add a Page
Course Manager
Usage Statistics
Quick Links
Federal Student Aid Net Price Calculator
Student Email
Faculty/Staff Email
Talladega College
Sidebar
Blog 6
Send to Printer
Help
Preferences
Access
Options
Settings
MoxieManager
Blog 6
Edit a post
 
Content
Options
Headline:
Choose priority option
Priority:
Regular
High
Text:
<p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;">Search engine optimization is a complex subject with many advantages and drawbacks for businesses to consider. SEO Is not right for every company or website, but this article assumes you have made the decision to give it a try. Okay, what should you be thinking about next?</span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;"> <img src="http://www.singlegrain.com/wp-content/uploads/2018/05/SG-9-Effective-SEO-Techniques-to-Drive-Organic-Traffic-in-2019.jpg" alt="" /></span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;">Well, the next issue to analyse is whether to use existing staff, hire new ones or outsource the SEO work to an outside agency. I'm guessing that the most interesting of these options is to use your existing staff! After all, these are people who are already on the payroll, so why not get more from the money you are already paying them right?</span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;"> </span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;">Additionally, these in-house staff members might actually be quite knowledgeable about search engine marketing, and they might certainly be able to do a competent job. However, I'm going to suggest that there's more to it that, and that there is a further consideration to take into account that is often overlooked. What I'm referring to is the need to compare the cost/results ratio of an in-house campaign, with that of a corresponding campaign from an agency. Don't worry if this sounds complex it's actually quite simple.</span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;"> </span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;">First of all, we must appraise whatever resources we have at our disposal. It's likely that our company is interested in garnering successful results sooner rather than later. If this is indeed the case, then you must have people on board who can get to work right away - there is not much time for a learning curve when it comes to these campaigns!</span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;"> </span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;">So we can readily grasp that when we're talking about speed, the SEO agency has the advantage. Whilst in-house staff members are developing their knowledge, the SEO agency can simply get to work right away. Thus, it is more likely you will see results quickly from using an agency.</span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;"> </span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;">The next consideration for a company is the risk to its website. Remember, SEO does entail some risk! Okay, the chances of being penalized by Google are slim, but, nevertheless, the possibility is there. Such an event would be disastrous for a company, and they need to consider whether this is a risk worth taking. Their own staff could unknowingly put the entire company in jeopardy by following SEO practises that they thought were safe... but actually aren't!</span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;"> </span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;">Again, the experienced <a style="color: #0563c1; text-decoration: underline;" href="https://www.mrseobrisbane.com.au/">SEO agency Brisbane</a> has the upper hand here. They are far more likely to know the pitfalls of optimization, and how to avoid them. Think about it, if this wasn't the case, they would be out of business fairly quickly!</span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;"> </span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;">Lastly we need to consider the ROI that the campaign should produce. Getting your SEO done by existing staff is going to require an investment of time. That time might be better spent on the company's existing, regular work. But let's say a contractor is brought in for this purpose. He or she will actually cost more in salary than the amount required to outsource the campaign to a reputable agency.</span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;"> </span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;"> </span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;"> </span></p> <p style="line-height: 150%; margin: 0in 0in 10pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 14.0pt; line-height: 150%; font-family: Arial, sans-serif;"> </span></p>
Comments:
Enable Comments
Attribution:
Include your name as the author
Show to:
Context
:
BUS 368 FT 2 - Business Communications
All users in BUS 368 FT 2 - Business Communications
Faculty
Students
Select a base role
Base roles
All users
Include guests
<<
A-F
G-Z
>>
Administrators
Admissions Administrators
Admissions Counselors
Admissions Officers
Advancement Officers
Advisor Administrators
Advisors
Business Office Administrators
Candidates
Check Point Users
Coaches
Constituents
Employment Applicant
Faculty
Financial Aid Administrators
HR Module Manager
Library Admin
Login Form Test Group
PR
Reg Admin
Retention faculty
Retention Managers
Sandbox tab admins
Staff
Staff Administrators
Student Administrators
Students
When:
Select a start and end date and time
Start:
Start:
Display immediately
Display on
Pick Start Date
at
Enter a time
End:
End:
Keep in Archive
Delete on:
Pick End Date
at
Enter a time