Conducting an audience analysis prior to giving a presentation helps a speaker to plan and organize his/her speech in a way
that is beneficial to the audience. As one prepares to deliver a presentation, the following questions should be asked: who
are the people to whom the message is directed? What characteristics do the audience members have in common? What are
their needs and wants? What are their demographic traits? How might cultural differences affect my message? These are
questions that a well-prepared speaker should have an answer for before presenting any presentation before an audience.
According to our textbook, "audiences tend to be interested in messages that relate to their interest, needs, goals and
motivations". (Business Communication for Success, 2012)
When a speaker is presenting a presentation it's important that he or she is perceived in a positive way. For example: a
speaker who gives a presentation to a group of Muslim citizens should know as much as possible about the religion and their
culture so that he/she doesn't say or do anything that is offensive.
Business Communication for Success. (2012). Saylor Academy.