Personality is a huge part of business communication. It is important to be persuasive and charismatic to draw others into ideas and directions. Persuasion is an act or process of presenting arguments to move, motivate, or change your audience (Business Communication for Success, 2012). In business communication, it is important to effectively use persuasion to present a business plan or the next big idea to a panel of decision makers. Providing valid key points and presenting the information in a way that is concise and easy to understand. Charisma can inspire devotion and motivation in others. There are similarities between persuasion and charisma, because they both can move people.
Barak Obama is a charismatic leader. His speeches drew a nation into his belief of change. In the deliverance of his speeches he made some people believe in themselves a little bit more. He helped a nation to believe that anything was possible. TD Jakes is charismatic and persuasive. He is motivational and encouraging through his messages. His delivery is thought provoking and emotional. He is persuasive, because the message is to lead people closer to God. He uses circumstances of past, present, and future to make a connection with his audience.
Business Communication for Success. (2012). Saylor Academy.