In the world of communication, persuasion is the ability to influence others to accept your point of view. A communicator
who is persuading an audience will try to convince them to change their attitudes, beliefs, values or judgements.
(Business Communication for Success, 2012) Being persuasive involve verbal and nonverbal communication, such as
body language, to convince your audience to agree with your position. Charismatic communicators have exceptional
communication skills which motivates and empowers an audience. A communicator who possess charisma is a
compassionate visionary who leads an audience to a sense of togetherness or unity. Both persuasive and charismatic
communicators are driven by their beliefs. These communicators expect a call to action and want to see a change in their
Mother Teresa, who was a great humanitarian started working for the poor in the 1950's. She was dedicated to helping
those less fortunate had a vision of empowering poor people worldwide. Because of her passion and dedication, Mother
Teresa inspired others to follow her just as a charismatic leader or communicator does. Steve Jobs was a master at
persuading consumers to fall in love and purchase Apple products. He understood his audience and had a way with words
that were effective in convincing people to invest in his products.
Business Communication for Success. (2012). Saylor Academy.