Format • This is the design expectation of the author and audience. Proper format of a document can provide a good presentation
Facts • Providing information that is accurate and true with references such as: encyclopedias, directories, atlases, and other standard reference works; and, increasingly, in online sources.
Names • Properly spelling names and titles will provide credibility to the document and make a better impression.
Spelling • Correct spelling is imperative. Incorrect spelling can have a negative impact on the writer, because spelling errors stick out. These errors can disrupt the credibility of the writer.
Punctuation • Punctuation marks are the traffic signals, signs, and indications that allow us to navigate the written word. They serve to warn us in advance when a transition is coming or the complete thought has come to an end.
Grammar Grammar involves the written construction of meaning from words and involves customs that evolve and adapt to usage over time.