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Effective Business Communication - Audience Analysis There are 8 replies:
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Effective Business Communication - Audience Analysis Original post: Thu 5/11/2017 at 9:25 AM

Why do you think it is important to conduct an audience analysis prior to giving a presentation? Give examples.

Edited:Tue 6/13/2017 at 4:28 PM by Kathy Edwards
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Re: Effective Business Communication - Audience Analysis Posted: Sun 6/25/2017 at 11:37 AM, in reply to Kathy Edwards

Conducting an audience analysis prior to giving a presentation helps a speaker to plan and organize his/her speech in a way

that is beneficial to the audience.  As one prepares to deliver a presentation, the following questions should be asked: who

are the people to whom the message is directed? What characteristics do the audience members have in common? What are

their needs and wants? What are their demographic traits?  How might cultural differences affect my message? These are

questions that a well-prepared speaker should have an answer for before presenting any presentation before an audience. 

According to our textbook, "audiences tend to be interested in messages that relate to their interest, needs, goals and

motivations".  (Business Communication for Success, 2012) 

 

When a speaker is presenting a presentation it's important that he or she is perceived in a positive way.  For example: a

speaker who gives a presentation to a group of Muslim citizens should know as much as possible about the religion and their

culture so that he/she doesn't say or do anything that is offensive.

 

Works Cited

Business Communication for Success. (2012). Saylor Academy.

 

 

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Re: Re: Effective Business Communication - Audience Analysis Posted: Sun 6/25/2017 at 1:36 PM, in reply to Shanna Davis

Great job Shanna! You are correct in that you never want to offend your audience, so it is important to know as much about the audience as possible. You may also want to know how much the audience knows about the topic. This will prevent you from boring your audience and losing their attention. An audience analysis will also help to determine if the audience has no knowledge of the topic. Sometimes, you may want to interject humor into your presentation; however, it is important to know who is in the room and it is important to identify and understand sensitive areas. I believe that you have a good understanding of the importance of conducting an audience analysis.

Keep up the good work!

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Re: Re: Re: Effective Business Communication - Audience Analysis Posted: Sun 6/25/2017 at 8:44 PM, in reply to Kathy Edwards

Thank you professor Wells!  I enjoyed learning about audience analysis this week.  

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Re: Effective Business Communication - Audience Analysis Posted: Tue 6/27/2017 at 10:22 PM, in reply to Kathy Edwards

I think that it is important to conduct an audience analysis prior to giving a presentation so that you are prepared. It is very important to be prepared and organized in a presentation. Conducting an audience analysis will help in setting the tone of the presentation. The information that is presented should be easy for the audience to understand and follow along. It is even better to understand if the audience is visual or auditory to keep the audience engaged. Knowing your audience involves understanding others, and their perspectives, to see if they understand your words, examples, or the frames of reference you use to communicate your experiences, points, and conclusions (Business Communication for Success, 2012). For example, if a presentation is being presented about communication to an audience of high school seniors the age of the audience should be considered when preparing the audience analysis. The tone of the message should fit the audience.

 

 

 

 

Business Communication for Success. (2012). Saylor Academy.

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