Without a marketing plan a new cleaning business can't survive for long. The key to a successful advertising is different and unique approaches to bring in new customers. Marketing doesn't have to be expensive; the cheaper techniques are the better. Here are some of the most successful advertising and marketing ideas that are not expensive and are very effective for a cleaning business:
Business Cards are very important marketing tool. Always give 2-3 cards to each person instead of one, because this person could refer your services to others.
- Business Website is an essential marketing tool, everybody is using the internet to research company information. Designing websites are very affordable.
- Consider magnetic or professional vehicle signs that have your company info and website address.
- Inexpensive flyers on advertising boards of local store and supermarkets for free.
- Advertise in places where there is no competition.
Always use pictures to describe your services. Visual appearance is more catchy than a long description. Your images has to be unique and creative to attract readers. Use your images everywhere you advertise like website, business cards, flyers, vehicle signs etc.
Promotional advertising is a cost effective marketing techniques. Giving away free gifts like pens, key chains, and calendars, using your company information, make your ads stay longer compared to one day newspaper ad. Always try many different ads and sales letter instead of sticking with just one ad.
Having an ad running for longer time in local cheaper newspaper is way better than having one day ad in expensive popular newspaper. Advertise consistently for longer period of time to achieve enough visibility. Your message need to be in front of your potential clients whenever they are ready to order or to request more info about your service.
How to Start a Cleaning Business?
Industrial Cleaning Business has probably made richer people than many other financial vehicles. A full time or part-time venture into industrial cleaners Melbourne offers many financial and personal rewards, including cash flow, security, and long-term wealth. There are many ways in Starting a cleaning business; the question is Which way is the right for you?
Cleaning services are growing in demand Industrial cleaning business has grown fast, and has as much real leading industries that potential as any we can think of. Actually, you can start industrial cleaning business right in your own neighborhood, using your own equipment, and begin making a profit from the first day.
On other hand there's a growing need for commercial cleaning service. Organizing your efforts into a business producing $50,000 to $100,000 a year is quite possible, and you can get started for $100 or so, always using your profits to expand and increase your business.
Absolutely no experience is required. Everyone knows how to dust the furniture, vacuum carpets, and carry out the trash. But you must ask yourself if making an office clean and bright is important and uplifting work. If you look on it as degrading or as drudgery, don't involve yourself in this business.
The greatest problems faced by Office Cleaning business owner today include:
- How do I keep business coming in?
- How do I protect my income stream during down times?
- How do I earn higher margins as a Professional office cleaner?
- How do I find and keep good personal?
- How do I ensure we are providing quality work?
- How do I establish excellent customer service?
Please feel free to browse some of the free articles about marketing, hiring help & equipment needed for starting an office cleaning business.