When it comes to running a business successfully, it’s hugely important to connect with customers of all kinds. Unless you have a super-niche company, you want customers from different age groups, living in different areas, some of whom are single, and some of whom have families. That way, you can cover all of your bases, and get people shopping for a variety of products or services in your company. Whether you work remotely doing fast dropshipping or you’re running a brick-and-mortar store in your local shopping mall, a variety of customers is hugely important for success. And recently, you’ve been thinking of drawing in a particular demographic: Gen Zers.
This generation, the youngest and the largest in the US, has a lot of potential when it comes to becoming your customers in 2018. But it’s also hard to market to them, these people who are unimpressed with traditional advertising. So how do you get their attention?
Get on social media
Gen Zers live on their phones. You don’t need to read an article on your phone to know this; everywhere they are, they’re carrying their phone, checking notifications on Instagram and Snapchat. In fact, 80 percent of Gen Zers got their first smartphone between the ages of eleven and thirteen, which means that it’s how they process much of their lives. And if they’re shopping, they’re going to be finding a lot of those products on social media.
So get on every social media platform. Understand how to use hashtags on Instagram, and see what your competitors are posting pictures of so you know what works. Include social media buttons on your website, and make your Instagram account an Instagram for Business account. Additionally, don’t forget to engage with your customers. Gen Zers want you to get to know them and understand them, and on a real level--and nothing will accomplish this as well as replying to their comments directly after you’ve posted something.
Design your site to be mobile friendly
For the same reason stated above--that Gen Zers live on their smartphones, both socially and in terms of shopping--your site has to be mobile friendly. Because once Gen Zers have found you through social media, they’ll next go to your website. In addition to being minimalist in style and well-organized, with a large focus on images of your products you sell, you need your site to be mobile-friendly. This means that you can design it with mobile in mind (mobile-first), or design a website that adjusts how it looks depending on what device is used.
Generally, we’re fans of the mobile-first strategy. Already, 70 percent of Americans own a smartphone, and over time, we’re going to be using them more often. Additionally, Google has started giving more credibility to sites that are mobile-first, which means that your SEO will automatically go up if your business site is based on mobile design. If you aren’t sure how to get started, use a site builder like Wix or get in touch with a web designer on Upwork.
Value your values
Something else that’s hugely important to Gen Zers is a company’s values. Because they’ve grown up in a consumerist culture, they’re distrusting of traditional advertising practices. They’re also a highly informed group of people (in part because they’re online all the time), so if you tell them you sell the best Greek yogurt out there, they’re going to research your claims. So why not get on their side entirely and find a mission that works for both your company and your consumers? For example, why not go greener than you are? 91 percent of plastic waste isn’t recycled, so starting a recycling initiative whatever your business’s size can already start making an impact.
Then, once you’ve chosen what your values are, let Gen Zers know. Post about it all over social media. Blog about it on your company website. Take videos of your workers recycling, and explaining why it’s important to them. Give evidence and statistics that work. If you’re truly committed to doing good or standing behind a cause, that shouldn’t be too hard.
Additionally, think about getting influencers involved. They don’t have to be celebrities; a trustworthy, popular Instagrammer or Snapchatter in your industry should be enough. Gen Zers trust influencers, and if they get behind your product or service and your values, you’ll get lots of new customers.
These are some of the best ways to get Gen Z customers interested in your business this year. What other strategies would work?