Why do you think it is important to conduct an audience analysis prior to giving a presentation? Give examples.
It is very important that you understand the audience you are targeting. Knowing things like age, religion, sexual orientation allows you to adapt your speech so that it reaches your audiences level of understanding. For example you should always know the age demographic of your audience so that you can make sure that you speech is age appropriate. You always want to be sure you are not offending anyone. The analysis helps you to know who's in the audience allowing you time to perfect your speech so that you can create a link or common ground. This type of speech tweeking allows the audience to understand and respond favorably.
McLean, Business Communication of Success, (2014)