Why do you think it is important to conduct an audience analysis prior to giving a presentation? Give examples.
It is important because you have to be to adapt to different audiences. You have to be careful about what you say to different audiences because if you say what the audience doesn't like, then you have a huge problem and it will result as a failure.
Example - if my speech is about video games and I switch up the topic about something else, my audience would not listen to me because my speech is not consistent.