What makes nonverbal communication so important is that from the time a customer sees you, you are begin judge. Your greeting, facial expressions, appearance, even the company who may be with you are all being taken in. Before my position as head band director I used to dress extremely very casual. Once I was appointed the position I had to constantly be told to stand out from the rest of the staff, because I am the new face of the Marching 100. That was hard for me to except because my mentor Mr. Edwin H. Hampton, founder of the Marching 100, was the only face I’ve ever seen when I thought of the Marching 100. What I was missing was the fact that I was now in front of the band and demanding that they look and sound good was something that had to be taught by example. If walked up to a potential client for a performance and they don’t like what they see in me then the chances of getting that performance decreases. Let’s look at this from a point scale. 70% would get us the performance. From the time I walk up if I wasn’t dress to par they have deducted 10%. I may be with someone that they may find offensive which causes me to lose another 15%. My lack of eye contact walking up and extending my hand can cost me another 10%. By this time I am at 65% and would have lost the performance before I even say hello.
Business Communication for Success.pdf. (n.d.). Retrieved February 01, 2017, from https://drive.google.com/file/d/0B9h-xQsghbs_TXZuVVZOUUU1V2M/view