Jenzabar University

Student Results	Multiple Choice	Multiple Choice Options
	Coercion
	Affiliation
	Persuasion
	Motivation
	Manipulation

2/2

The text suggests that rather than viewing a speech as a means to get everyone to agree with you, look at the concept of _____, a system of assessing the extent to which audience members respond to a persuasive message.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	marginal gain
	framing
	gatekeeping
	ratings
	measurable gain

2/2

Knowledge of a product, field, trends in the field, and even research can make a salesperson more effective by the appeal to the principle of _____.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	liking
	consensus
	authority
	scarcity
	reciprocity

2/2

A persuasive speech addressed to a group of eighth graders asking them to not start taking tobacco and drugs in the future is an example of a call to action with _____ as its goal.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	adoption
	discontinuance
	deterrance
	suspension
	espousal
	None of the above

0/2

An elevator speech:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	cannot be a formal event.
	is generic and nonspecific by definition.
	is not a full sales pitch.
	should rattle off as much information as possible in a short time.
	should present a “canned” thirty-second advertising message.
	None of the above

2/2

_____ are brief statements that zero in on the point of a larger or longer message and are often excised from interviews and articles, and presented apart from the context in which they were originally written or spoken.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Slogans
	Sound bites
	Statements of purpose
	Expositions
	Attention statements
	None of the above

0/2

The business stage of a telephone conversation:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	forms the substance of conversation
	sees greetings being reciprocated.
	is where the purpose and tone of the conversation are established.
	signals that business is concluded.
	has both parties identifying themselves.
	None of the above

0/2

In a meeting, this is a list of it ems for discussion and action.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Adjournment
	Roll call
	Reports
	New business
	Good of the order
	None of the above

0/2

A media interview:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	should be avoided, if possible.
	is an informational interview.
	is not necessarily for the purpose of broadcasting.
	can give you an edge of credibility
	cannot be seen as a positive opportunity.
	All of the above
	None of the above

10)

0/2

P erforming the role of introducing a person does not follow any of the rhetorical principles seminal to a business writing course.

(2pts)

Incorrect

True

False

11)

2/2

_____ are words, sounds, or images that compel the audience to pass them along.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Viral messages
	Viruses
	Instant messages
	Text messages
	Hyperlinks
	None of the above

12)

2/2

Which of the following statements about the importance of communication is true?

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Communication improves with effort, persistence, and self-correction.
	Communication skills have little impact on promotion potential.
	Communication skills are mostly relevant to high-skilled jobs.
	Communication cannot be learned.
	All of the above
	None of the above

13)

2/2

Ethics refers to a set of principles or rules for correct conduct.

(2pts)

Correct

True

False

14)

0/2

According to the text, when a word stands in for the actual event, but is not the event itself, it can be described as a _____.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	language
	code
	concept
	symbol
	sound
	None of the above

15)

0/2

How can a communicator ensure that he uses concrete terms and examples so that his audience grasps his message better?

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	By opting for a base level of abstraction
	By utilizing arbitrary words
	By using symbolic words
	By employing a high level of abstraction
	All of the above
	None of the above

16)

2/2

Self-concept is a composite of one’s self-image and self-esteem.

(2pts)

Correct

True

False

17)

2/2

Characteristics categorized as “Male,” “Female,” “Under 20 years of age,” “Senior citizen,” and “College graduates” would constitute:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	geographic factors.
	demographic traits.
	historical trends.
	technological tools.
	topographic traits.
	None of the above

18)

2/2

While writing, George only pays attention to information that reinforces his existing beliefs, and ignores or discredits information that contradicts his beliefs. This implies that George is guilty of:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	critical language.
	gender bias.
	abstraction.
	confirmation bias.
	sexist language.
	None of the above

19)

2/2

Business writing often involves communication via words and symbols in ways that meet audience expectations; in many cases, the audience needs to be able to _____ the content, and _____ is secondary.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	like, precision
	use, accuracy
	skim, understanding
	analyze, reading
	access, credibility
	None of the above

20)

2/2

A thesis statement should be a declarative statement, be a complete sentence, use specific language, be a single idea, and reflect consideration of the audience.

(2pts)

Correct

True

False

21)

2/2

Which of the following statements is true?

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	While paraphrasing, if you are satisfied that your expression of the concept can stand on its own merit, you can use it without citing the source.
	Since summarizing is an act of reductionism, the original richness in detail that surrounds the original can be maintained.
	While paraphrasing you can give due credit, but your citation will be more informal. While paraphrasing, your writing should parrot the original passage and merely substitute synonyms for words in the original.
	Verbatim quoting invariably attracts charges of plagiarism.
	All of the above
	None of the above

22)

0/2

While discussing strategies to clarify your writing style, the author urges you to “count the number of conjunctions (such as “and”) in your document.” What specifically is the author hoping to achieve with this strategy?

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Eliminate archaic expressions or references
	Break up long sentences
	Delete repetitious words
	Evaluate clichés
	All of the above
	None of the above

23)

2/2

_____ refers to how information is presented in a document. This can be done by using various margins, line justifications, and templates.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Typefaces
	White space
	Visual aids
	Paragraphs
	All of the above
	None of the above

24)

0/2

Unlike an e-mail that can support an attachment, the letter cannot have additional documents delivered with it.

(2pts)

Incorrect

True

False

25)

2/2

According to the text, which part of a persuasive sales message is calculated to make the sale, make the receiver remember you, and incorporates important information, like a contact phone number?

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Attention statement
	Introduction
	Body
	Conclusion
	Residual message
	None of the above

26)

0/2

Sometimes, a speech may have more than one purpose.

(2pts)

True

Incorrect

False

27)

2/2

When giving a speech you need to show your audience respect and honor rules by working within the time limits. Hence, you should present just the key points by:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	narrowing your topic.
	providing an abundance of background information.
	stretching the time limit.
	expanding the scope of the speech.
	omitting to credit sources.
	All of the above
	None of the above

28)

0/2

In the Middle East and Latin America, the rules are generally understood by everyone, and people from these cultures tend to be more accommodating to small differences and are less concerned about whether or not everyone plays by the same rules. This implies that these cultures exhibit a(n):

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	goal-oriented attitude
	implicit context
	explicit context
	prejudiced mindset
	discriminatory stance
	None of the above

29)

2/2

When you ask your boss if your project was approved by the client and he responds with a thumbs-up sign, he is using the non-verbal expression of:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	masking.
	emblems.
	adaptors.
	complementing.
	All of the above
	None of the above

30)

0/2

The text specifically recommends recording and viewing a video of oneself speaking as a way of:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	using visual aids.
	observing one’s verbal communication.
	revising the explicit content of your speech.
	watching audience reactions.
	improving videography skills.
	None of the above

31)

20/20

Discuss the difference between active voice and passive voice.

Which of these is the preferred style by business communication resources?

(20pts)

Eddie's answers

Active voice is more to the point, clear, and not hard for the audience to understand.

Passive voice does not give a lot of details. In business passive voice should be used sparingly, avoided is possible.

Active voice is the preferred choice for business.

Word count: 43 words

32)

20/20

Share what you have learned from this course and how it has helped you both personally and

professionally in the area of communication. (150 WORDS MINIMUM)

(20pts)

Eddie's answers

A lot of what we are learning in these business class are common sense that we have a tendency of simply overlooking. We often practice these traits daily without even knowing. Thanks to this class I am more aware of my audience, how to deliver negative news, how to setup, revise, and present my message, but one of the best things I learned was about my nonverbal delivery. Being able to sell a project before even pitching my ideals based on my eye contact, appearance, or even extending my hand as we greet are all very important. If they like what they see we have half of the battle won all before I ever speak.

I deal with an average of 140 young men a year in my program, and every year I have a new set of parents. I have to convince these parents that I have their young men best interest at heart. Looking professional, sounding profession, and delivering the right message from the beginning is crucial for what I am trying to achieve with these young men. I find myself being much more aware of the traits I have learned from this class.

Word count: 196 words