Jenzabar University

Student Results	Multiple Choice	Multiple Choice Options
	Coercion
	Persuasion
	Motivation
	Affiliation
	Manipulation

2/2

The text suggests that rather than viewing a speech as a means to get everyone to agree with you, look at the concept of _____, a system of assessing the extent to which audience members respond to a persuasive message.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	framing
	measurable gain
	marginal gain
	gatekeeping
	ratings

2/2

Knowledge of a product, field, trends in the field, and even research can make a salesperson more effective by the appeal to the principle of _____.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	authority
	reciprocity
	liking
	consensus
	scarcity

2/2

A persuasive speech addressed to a group of eighth graders asking them to not start taking tobacco and drugs in the future is an example of a call to action with _____ as its goal.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	adoption
	espousal
	deterrance
	suspension
	discontinuance
	None of the above

2/2

An elevator speech:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	is not a full sales pitch.
	is generic and nonspecific by definition.
	cannot be a formal event.
	should present a “canned” thirty-second advertising message.
	should rattle off as much information as possible in a short time.
	None of the above

2/2

_____ are brief statements that zero in on the point of a larger or longer message and are often excised from interviews and articles, and presented apart from the context in which they were originally written or spoken.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Statements of purpose
	Attention statements
	Sound bites
	Slogans
	Expositions
	None of the above

2/2

The business stage of a telephone conversation:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	is where the purpose and tone of the conversation are established.
	has both parties identifying themselves.
	sees greetings being reciprocated.
	signals that business is concluded.
	forms the substance of conversation
	None of the above

2/2

In a meeting, this is a list of it ems for discussion and action.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	New business
	Good of the order
	Reports
	Adjournment
	Roll call
	None of the above

0/2

A media interview:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	can give you an edge of credibility
	should be avoided, if possible.
	cannot be seen as a positive opportunity.
	is not necessarily for the purpose of broadcasting.
	is an informational interview.
	All of the above
	None of the above

10)

2/2

P erforming the role of introducing a person does not follow any of the rhetorical principles seminal to a business writing course.

(2pts)

True

Correct

False

11)

0/2

_____ are words, sounds, or images that compel the audience to pass them along.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Hyperlinks
	Viral messages
	Viruses
	Instant messages
	Text messages
	None of the above

12)

2/2

Which of the following statements about the importance of communication is true?

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Communication skills have little impact on promotion potential.
	Communication skills are mostly relevant to high-skilled jobs.
	Communication cannot be learned.
	Communication improves with effort, persistence, and self-correction.
	All of the above
	None of the above

13)

2/2

Ethics refers to a set of principles or rules for correct conduct.

(2pts)

Correct

True

False

14)

0/2

According to the text, when a word stands in for the actual event, but is not the event itself, it can be described as a _____.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	concept
	sound
	language
	code
	symbol
	None of the above

15)

0/2

How can a communicator ensure that he uses concrete terms and examples so that his audience grasps his message better?

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	By utilizing arbitrary words
	By opting for a base level of abstraction
	By using symbolic words
	By employing a high level of abstraction
	All of the above
	None of the above

16)

2/2

Self-concept is a composite of one’s self-image and self-esteem.

(2pts)

Correct

True

False

17)

0/2

Characteristics categorized as “Male,” “Female,” “Under 20 years of age,” “Senior citizen,” and “College graduates” would constitute:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	geographic factors.
	historical trends.
	topographic traits.
	technological tools.
	demographic traits.
	None of the above

18)

2/2

While writing, George only pays attention to information that reinforces his existing beliefs, and ignores or discredits information that contradicts his beliefs. This implies that George is guilty of:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	abstraction.
	confirmation bias.
	gender bias.
	critical language.
	sexist language.
	None of the above

19)

0/2

Business writing often involves communication via words and symbols in ways that meet audience expectations; in many cases, the audience needs to be able to _____ the content, and _____ is secondary.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	access, credibility
	skim, understanding
	like, precision
	use, accuracy
	analyze, reading
	None of the above

20)

2/2

A thesis statement should be a declarative statement, be a complete sentence, use specific language, be a single idea, and reflect consideration of the audience.

(2pts)

Correct

True

False

21)

2/2

Which of the following statements is true?

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	While paraphrasing you can give due credit, but your citation will be more informal. While paraphrasing, your writing should parrot the original passage and merely substitute synonyms for words in the original.
	Since summarizing is an act of reductionism, the original richness in detail that surrounds the original can be maintained.
	Verbatim quoting invariably attracts charges of plagiarism.
	While paraphrasing, if you are satisfied that your expression of the concept can stand on its own merit, you can use it without citing the source.
	All of the above
	None of the above

22)

0/2

While discussing strategies to clarify your writing style, the author urges you to “count the number of conjunctions (such as “and”) in your document.” What specifically is the author hoping to achieve with this strategy?

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Eliminate archaic expressions or references
	Break up long sentences
	Evaluate clichés
	Delete repetitious words
	All of the above
	None of the above

23)

0/2

_____ refers to how information is presented in a document. This can be done by using various margins, line justifications, and templates.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Visual aids
	White space
	Typefaces
	Paragraphs
	All of the above
	None of the above

24)

2/2

Unlike an e-mail that can support an attachment, the letter cannot have additional documents delivered with it.

(2pts)

True

Correct

False

25)

2/2

According to the text, which part of a persuasive sales message is calculated to make the sale, make the receiver remember you, and incorporates important information, like a contact phone number?

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Attention statement
	Introduction
	Body
	Conclusion
	Residual message
	None of the above

26)

2/2

Sometimes, a speech may have more than one purpose.

(2pts)

Correct

True

False

27)

0/2

When giving a speech you need to show your audience respect and honor rules by working within the time limits. Hence, you should present just the key points by:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	narrowing your topic.
	providing an abundance of background information.
	stretching the time limit.
	expanding the scope of the speech.
	omitting to credit sources.
	All of the above
	None of the above

28)

0/2

In the Middle East and Latin America, the rules are generally understood by everyone, and people from these cultures tend to be more accommodating to small differences and are less concerned about whether or not everyone plays by the same rules. This implies that these cultures exhibit a(n):

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	discriminatory stance
	prejudiced mindset
	goal-oriented attitude
	explicit context
	implicit context
	None of the above

29)

0/2

When you ask your boss if your project was approved by the client and he responds with a thumbs-up sign, he is using the non-verbal expression of:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	adaptors.
	complementing.
	emblems.
	masking.
	All of the above
	None of the above

30)

0/2

The text specifically recommends recording and viewing a video of oneself speaking as a way of:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	using visual aids.
	revising the explicit content of your speech.
	improving videography skills.
	observing one’s verbal communication.
	watching audience reactions.
	None of the above

31)

20/20

Discuss the difference between active voice and passive voice.

Which of these is the preferred style by business communication resources?

(20pts)

Sherita's answers

Active voice is a sentence structure in which the subject carries out the action. A passive voice is a sentence structure in which the subject receives the action

Action voice is the preferred style by business communication resources.

Word count: 38 words

32)

20/20

Share what you have learned from this course and how it has helped you both personally and

professionally in the area of communication. (150 WORDS MINIMUM)

(20pts)

Sherita's answers

During this course I have learned so much. I know more information about oral and written communication. Oral and written forms of communication are similar, they can be divided into verbal and nonverbal categories. Professionally I now understand how written communication is important when it comes to sending out emails. I am now comfortable with oral communication. I will speak loud and clear and stay away from my shyness.

I now understand how important it is to conduct an audience prior to giving a presentation so your listeners will respond as you wish.

I learned all about persuasion and charisma. These skills are important in a business communication so owners can motivate employees through the difficult periods and to help them stay strong centered through the good times.

i now understand how important it is to watch your nonverbal communications so people won't get the wrong idea.

I will take all what you have taught in the course and use it in my everyday life personally and professionally.

Thank You!

Word count: 165 words