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Effective Business Communication - Audience Analysis There are 16 replies:
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Re: Re: Effective Business Communication - Audience Analysis Posted: Wed 1/11/2017 at 8:54 PM, in reply to Romell Deleon Chaney

Adapting to you audience is also very important. Your end result is an audience that is comfortable and more knowledgeable. You want them to understand your message and respond favorably. Saying things that are age appropriate helps you to gain trust and create common ground. Any audience that is correctly analyzed will understand the message you were trying to get across because of the link created with then through the info you've presented.

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73 words - excluding quoted text
Re: Effective Business Communication - Audience Analysis Posted: Thu 1/12/2017 at 7:45 AM, in reply to Kathy Edwards

It is important to do an audience analysis to know your audience.  It is important to keep your audience attention.  One way of doing this is to find out what is important to them and try to focus on those subjects. For example: When I have to address different groups in my profession I had to learn early in my career that you can lose an audience real fast speaking upon anything that does not directly affect them.  I once addressed a group of people who kids were in sports but I used examples dealing band.  I learned that day had I used examples dealing with groups or teams I would have had more of their attention. 

Edited:Fri 1/13/2017 at 7:21 AM by Kathy Edwards
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Kathy Edwards Commented:
Hello again Eddie! Your comments were great; however, you have a few grammatical errors. Remember to read your comments out loud to yourself. When you do that, you will hear what's missing in your sentence. For instance: I once addressed a group of people who had children in sports; however, I used examples relating to the band.  I learned that if I had used examples dealing with groups or teams, I would have had their attention. 
Re: Re: Effective Business Communication - Audience Analysis Posted: Thu 1/12/2017 at 7:49 AM, in reply to Toi Donyel Denise Wright- Anders

Thanks for bringing sex, age, and orientation to the forefront.  I fail to mention those in my response because it simply didn't cross my mind.  These are probably three of the most important things to know about your audience. 

Edited:Fri 1/13/2017 at 7:45 AM by Kathy Edwards
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Kathy Edwards Commented:
One more response gets you 25 points Eddie. Also, be mindful of your word count.
Re: Re: Effective Business Communication - Audience Analysis Posted: Fri 1/13/2017 at 6:50 AM, in reply to Sherita Nicole Tuck

Thank you for your response Sherita. You are correct - audience feedback will let you know if you were successful in your delivery. Recently, we have been inundated with public presentations, many of which were far from successful. Keep in mind that the audience must respect you and the information that you deliver. Otherwise, they will not pay attention and it will be difficult for you to engage them. The analysis will help you identify their needs, thereby giving you the opportunity to prepare and be successful.

Good job!

88 words - excluding quoted text
Re: Re: Effective Business Communication - Audience Analysis Posted: Fri 1/13/2017 at 7:02 AM, in reply to Romell Deleon Chaney

Good job Romell! I agree that you must be consistent in your delivery. You will surely lose your audience if you start to switch topics in midstream. I recently attended a seminar where we were learning a new software program for our company. During the first hour, we were focused on the application and how it would benefit our department. At the beginning of the second hour, someone used the SEC Championship game as an example. It went down hill from there. An hour later, we were still discussing the SEC Championship. Really? For those of us who were not interested in the game, this was a total waste of time, and many of us left.  As a result, the speaker received a terrible review and probably will not be asked to return.

Great point on consistency!!

Professor Wells

137 words - excluding quoted text
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