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<p>Public speaking and giving a presentation can be quite overwhelming. Very often people get lost or confused in trying to synthesize everything they want to say in a very limited time. While many people focus a lot of their energy in how they start their speech, it is also very important to give as much attention in how you <a href="https://venngage.com/blog/how-to-end-a-presentation/">end your presentation</a>.</p> <p>Since I’ve just written a piece about how to start a speech it makes sense to write about how best to end one. Many times you’ll have seen a speech fizzle out with a “Thank you”, or even worse a “That’s it… I’m done”. These are usually accompanied by that look of humility that almost touches on apologetic. They’re right to be humble, this is a <a href="https://www.businessinsider.com/worst-ways-to-end-a-presentation-2014-7">terrible way to end a speech</a>. You should go out with a bang, and you should give the audience something to think about. In short: the last line should be gangbusters, it should be delivered in a decisive way and should be the best moment of the whole speech. It should inform the audience that you’re done without needing to actually say the words.</p> <p>Imagine you’re watching Jerry Seinfeld and he does a series of great gags, each gag funnier than the last, culminating in a joke that’s so funny it almost has you doubled over in pain you’re laughing so hard. Then he stops… looks apologetically at you and says, “That’s it… I’m finished.” It would deflate the entire experience.</p> <p>Knowing how to end the speech is of great importance: after all, it’s the last thing you say that will be most remembered. So here are some effective ways to be memorable – and all of them will get better responses than telling the audience you’re done.</p> <p><strong>Tip #1: The Callback</strong></p> <p>In story-telling the callback is a reference to a prior event – in this case it will be an anecdote you gave in the early part of the speech. There are a couple of different ways to make this work. "During the initial telling of the anecdote perhaps a key fact was omitted, and now you complete the story, thus giving the presentation a sense of finality" suggests Dan Smith who runs the professional speaker agency <a href="https://keynotespeakers.info/">Keynote Speaker.</a></p> <p>A more complicated but rewarding method is this: you refer back to the anecdote at the end, except it now has a totally different message or subtext. This is because the audience has been given information during the presentation that will be used to put a different spin on the same anecdote. For example, what had appeared initially pessimistic might now be shown to have a silver lining. This is a narrative trick often used in cinema. A film will start with a flashback appearing to show one thing, at the end the same scene will play only now the audience understands that something altogether different is going on.</p> <p>Of course this can be worked either way. If you’re giving a speech about some social dysfunction you could start off with a light anecdote, impart your wisdom in the middle act of the speech, and then spin the story round to show that things were much worse than they had appeared.</p> <p>You’re taking your audience <a href="https://www.genardmethod.com/blog/bid/180101/to-give-a-killer-presentation-take-your-audience-on-a-journey">on a journey</a>, so you need to know where the destination is, and how to keep them interested for the duration. Calling back to something from the beginning of the presentation is a great way of doing this.</p> <p><strong>Tip #2: Repeat The Title</strong></p> <p>One of the most commonly used tricks is to simply repeat the title of the presentation as your last line. This will require a great title, preferably something provocative. It’s a great way of reinforcing the central point you’re trying to get over to your audience, and is an effective way of telling them you’re done.</p> <p><strong>Tip #3: Answer Your Own Question</strong></p> <p>"If you start off the presentation by asking a provocative question, you can then end the speech by answering the question" suggests John Rogan who manages some of the <a href="https://motivationalspeakerz.com/top/">biggest motivational speakers</a>.</p> <p>In order to get this method working the question posed at the beginning needs to really make the audience think. If you achieve that they’ll want to find out the answer, and won’t mind waiting a few minutes to get it. Once you answer the question the audience will feel that sense of finality you’re looking to create.</p> <p><strong>Tip #4: Repetition</strong></p> <p>I read a tabloid piece about how Obama’s famous “Yes we can!” speech was actually a form of hypnosis manipulating the audience. It was suggested that Obama used that phrase over and over again as a way of brainwashing the electorate. The article was a horrible piece of dross accusing Obama of all kinds of crimes against democracy, but if we ignore the hysterical use of the word ‘hypnosis’ there is some foundation to the argument. <a href="https://www.slidegenius.com/blog/the-power-of-repeating-words-and-phrases-in-presentations">Repetition</a> is a very effective way of hammering home your point. Political speech writers will always pick out choice phrases and lace them through their work. The audience, whether they like it or not, responds to this method.</p> <p>However this repetition can also be applied specifically to your conclusion. To do so, first consider the rhythms of the speech. A speech will have a natural ebb and flow, and towards the end it should be building up intensity. By starting your conclusion with quite long sentences that end with your designated word or phrase, then shortening the sentences while still ending with the same word/phrase a momentum will be achieved, and the repetitious word/phrase will really hit home to the audience.</p> <p>One of my favorite expressions is this: “Start with an earthquake and build to a climax.” Repetition can help build the momentum to achieve that climax – and mean you won’t need to tell your audience you’ve finished. It’ll already be self-evident.</p> <p><strong>Tip #5: Challenge Them</strong></p> <p>An interesting method that’s less often successful might be termed ‘the challenge’. This is because it takes a lot of confidence and presence on the part of the presenter, and an argument that is fully developed long before the conclusion.</p> <p>"The idea is to turn the audience from spectators into participants" suggests Ian Smith of <a href="https://motivationping.com/">Motivation Ping</a>. Thus, you ask how this information you have presented could be applied to their own lives. You challenge them to take this information and use it, rather than just listen passively. This will engage them, and will take your speech to an entirely different level.</p> <p>Professional marketeers do this brilliantly. Their business necessitates not just giving their audience interesting and entertaining advice, but persuading them that this advice can – will – change their lives if put into practice.</p> <p>Politicians often use this trick too. They will make an inspirational speech and in the last moments turn their attention to the audience. They will ask them to spread the word, they will remind them that changing the world will take every last one of them. Obama said “Yes WE can”, not “Yes I can”. He was trying to inspire and engage his audience. He was challenging them to get in the game.</p> <p>These are five of the best ways of ending your speech. As with any public speaking tips, it’s essential that you research your subject thoroughly and then practice extensively, but once that’s all been done you need to think about how to end your speech. As I wrote in the beginning: it’s the last thing you say that will be most remembered, so make sure it’s memorable (and that’s an example of a callback).</p> <p>If you truly want to hone your skills as a speaker, sign up for the <a href="https://my.talladega.edu/ICS/Academics/MMS/MMS__190/2020_SU-MMS__190-OL/Course_Information.jnz">Essentials of Public Speaking course</a>.</p>
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