Overview
The term "business communication" refers to a broad range of disciplines and domains, including but not limited to: advertising, public relations, corporate communication, community involvement, reputation management, interpersonal communication, employee engagement, and event management. There is a strong connection between this and the domains of technical communication and professional communication.
Communication in the workplace relies heavily on information sharing. Effective business communication necessitates the provision of feedback. Increasingly, organisations in today's society are rather large and include a large number of people. There may be several levels of hierarchy within a single organisation. The more layers there are in an organisation, the more difficult it is to manage it. When it comes to leading and overseeing the people that work for the organisation, communication is critical to the success of the process. Any misinterpretations may be prevented by receiving fast response. It is essential for an organisation to have open channels of communication not just amongst its employees but also with the broader community (for example between management and trade unions). It is essential to the long-term success of any business. The ability to communicate freely is a need in every organisation.
The purpose of corporate communication is to get things done. It's important for employees and customers alike to be aware of the company's regulations and standards. This information has to be shared in an efficient manner. There are special standards and conventions for commercial communication. Business communication was limited to written communications, phone calls and so on in the beginning. However, because to technological advancements, we now have cell phones, video conferencing, email, and satellite communication at our disposal to help with business communication. Building a company's reputation hinges on its employees' ability to communicate clearly and concisely.
Media channels for business communication:
Business communication focuses primarily on achieving goals/aims and, in the case of a public company or organization, increasing dividends of shareholders
Business communication is a common topic included in the curricular of Undergraduate and Master's degree programs at many colleges and universities.
Categories of business communication
Marketing
Brand Management
Customer/public relations
Methods of business communication
Web-based communication;
Video conferencing: allows people in different locations to hold interactive meetings. To develop confidence, you may practice video calling on apps like skype or omegle alternative;
Reports: important in documenting the activities of any department;
Presentations: popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;
Telephone meetings: which allow for long distance speech;
Forum boards: which allow people to login to instantly post information at a centralized location;
Face-to-face meetings: which are personal and should have a written follow-up;
Suggestion box: primarily for upward communication, because some people may hesitate to communicate with management directly, so they can give suggestions by drafting one and putting it in the suggestion box.
Letters;
Memos: letters to members of a company or organization;
Directional business communication
Top-down communication
Communication within the business that is passed down from the top of the business hierarchy to the bottom, the amount of information passed from one level to another relies on a "need to know" basis.
Bottom-up communication
Communication within the business opportunities that is passed up through the business hierarchy from the bottom up.
Horizontal communication
Communication with those who are on the same level in the business hierarchy as one, very little information moves up or down the chain of command.
Organizations
The Association for Business Communication (ABC), which was initially known as the Association of College Teachers of Business Writing and was established in 1936 by Shankar, describes itself as "an international, interdisciplinary organisation committed to advancing business communication research, education, and practise."
Engineers, scientists, and other professionals in other fields, including business, are all welcome to join the IEEE Professional Communication Society (PCS). In Europe, PCS's academic magazine is one of the most well regarded in the field. Researchers, educators, and practitioners interested in the successful transmission of technical and commercial knowledge are among the journal's many regular subscribers.
The Society for Technical Communication is a professional association dedicated to the advancement of the theory and practice of technical communication. With membership of more than 6,000 technical communicators in uk chat, it's the largest organization of its type globally.
The International Business Communication Standards are practical proposals for the conceptual and visual design of comprehensible reports and presentations.
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