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2/2
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_____ is an act or process of presenting arguments to move, motivate, or change your audience.

(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Affiliation
Unselected
Coercion
Correct Selected
Persuasion
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Motivation
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Manipulation
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The text suggests that rather than viewing a speech as a means to get everyone to agree with you, look at the concept of _____, a system of assessing the extent to which audience members respond to a persuasive message.

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Student Results Multiple Choice Multiple Choice Options
Unselected
framing
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gatekeeping
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measurable gain
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marginal gain
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ratings
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2/2
2/2

Knowledge of a product, field, trends in the field, and even research can make a salesperson more effective by the appeal to the principle of _____.

(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
scarcity
Unselected
reciprocity
Correct Selected
authority
Unselected
liking
Unselected
consensus
4)
0/2
0/2

A persuasive speech addressed to a group of eighth graders asking them to not start taking tobacco and drugs in the future is an example of a call to action with _____ as its goal.

(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
espousal
Unscored Unselected
deterrance
Unselected
discontinuance
Unselected
suspension
Incorrect Selected
adoption
Unselected
None of the above
5)
2/2
2/2
An elevator speech:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
is generic and nonspecific by definition.
Correct Selected
is not a full sales pitch.
Unselected
cannot be a formal event.
Unselected
should present a “canned” thirty-second advertising message.
Unselected
should rattle off as much information as possible in a short time.
Unselected
None of the above
6)
2/2
2/2
_____ are brief statements that zero in on the point of a larger or longer message and are often excised from interviews and articles, and presented apart from the context in which they were originally written or spoken.
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Expositions
Correct Selected
Sound bites
Unselected
Slogans
Unselected
Attention statements
Unselected
Statements of purpose
Unselected
None of the above
7)
0/2
0/2
The business stage of a telephone conversation:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
has both parties identifying themselves.
Unselected
signals that business is concluded.
Unselected
sees greetings being reciprocated.
Unselected
is where the purpose and tone of the conversation are established.
Unscored Unselected
forms the substance of conversation
Incorrect Selected
None of the above
8)
2/2
2/2
In a meeting, this is a list of it ems for discussion and action.
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Reports
Unselected
Good of the order
Correct Selected
New business
Unselected
Adjournment
Unselected
Roll call
Unselected
None of the above
9)
0/2
0/2
A media interview:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unscored Unselected
can give you an edge of credibility
Unselected
is not necessarily for the purpose of broadcasting.
Unselected
should be avoided, if possible.
Unselected
cannot be seen as a positive opportunity.
Unselected
is an informational interview.
Unselected
All of the above
Incorrect Selected
None of the above
10)
2/2
2/2
P erforming the role of introducing a person does not follow any of the rhetorical principles seminal to a business writing course.
(2pts)
Unselected True
Correct
Selected False
11)
2/2
2/2
 _____ are words, sounds, or images that compel the audience to pass them along.
(2pts)
Student Results Multiple Choice Multiple Choice Options
Correct Selected
Viral messages
Unselected
Text messages
Unselected
Instant messages
Unselected
Hyperlinks
Unselected
Viruses
Unselected
None of the above
12)
2/2
2/2
Which of the following statements about the importance of communication is true?
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Communication cannot be learned.
Correct Selected
Communication improves with effort, persistence, and self-correction.
Unselected
Communication skills are mostly relevant to high-skilled jobs.
Unselected
Communication skills have little impact on promotion potential.
Unselected
All of the above
Unselected
None of the above
13)
2/2
2/2
Ethics refers to a set of principles or rules for correct conduct.
(2pts)
Correct
Selected True
Unselected False
14)
0/2
0/2
According to the text, when a word stands in for the actual event, but is not the event itself, it can be described as a _____.
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
language
Unselected
code
Unselected
sound
Unselected
concept
Correct Selected
symbol
Incorrect Selected
None of the above
15)
0/2
0/2
How can a communicator ensure that he uses concrete terms and examples so that his audience grasps his message better?
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
By using symbolic words
Unselected
By utilizing arbitrary words
Unscored Unselected
By opting for a base level of abstraction
Incorrect Selected
By employing a high level of abstraction
Unselected
All of the above
Unselected
None of the above
16)
2/2
2/2
Self-concept is a composite of one’s self-image and self-esteem.
(2pts)
Correct
Selected True
Unselected False
17)
2/2
2/2
Characteristics categorized as “Male,” “Female,” “Under 20 years of age,” “Senior citizen,” and “College graduates” would constitute:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
geographic factors.
Unselected
topographic traits.
Correct Selected
demographic traits.
Unselected
technological tools.
Unselected
historical trends.
Unselected
None of the above
18)
2/2
2/2
While writing, George only pays attention to information that reinforces his existing beliefs, and ignores or discredits information that contradicts his beliefs. This implies that George is guilty of:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
sexist language.
Unselected
abstraction.
Unselected
gender bias.
Unselected
critical language.
Correct Selected
confirmation bias.
Unselected
None of the above
19)
2/2
2/2
Business writing often involves communication via words and symbols in ways that meet audience expectations; in many cases, the audience needs to be able to _____ the content, and _____ is secondary.
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
access, credibility
Unselected
skim, understanding
Correct Selected
analyze, reading
Unselected
use, accuracy
Unselected
like, precision
Unselected
None of the above
20)
2/2
2/2
A thesis statement should be a declarative statement, be a complete sentence, use specific language, be a single idea, and reflect consideration of the audience.
(2pts)
Correct
Selected True
Unselected False
21)
0/2
0/2
Which of the following statements is true?
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Since summarizing is an act of reductionism, the original richness in detail that surrounds the original can be maintained.
Unscored Unselected
While paraphrasing you can give due credit, but your citation will be more informal. While paraphrasing, your writing should parrot the original passage and merely substitute synonyms for words in the original.
Unselected
Verbatim quoting invariably attracts charges of plagiarism.
Unselected
While paraphrasing, if you are satisfied that your expression of the concept can stand on its own merit, you can use it without citing the source.
Unselected
All of the above
Incorrect Selected
None of the above
22)
2/2
2/2
While discussing strategies to clarify your writing style, the author urges you to “count the number of conjunctions (such as “and”) in your document.” What specifically is the author hoping to achieve with this strategy?
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Evaluate clichés
Unselected
Eliminate archaic expressions or references
Correct Selected
Break up long sentences
Unselected
Delete repetitious words
Unselected
All of the above
Unselected
None of the above
23)
2/2
2/2
_____ refers to how information is presented in a document. This can be done by using various margins, line justifications, and templates.
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Typefaces
Unselected
Paragraphs
Unselected
White space
Unselected
Visual aids
Unselected
All of the above
Correct Selected
None of the above
24)
2/2
2/2
Unlike an e-mail that can support an attachment, the letter cannot have additional documents delivered with it.
(2pts)
Unselected True
Correct
Selected False
25)
2/2
2/2
According to the text, which part of a persuasive sales message is calculated to make the sale, make the receiver remember you, and incorporates important information, like a contact phone number?
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Attention statement
Unselected
Introduction
Unselected
Body
Unselected
Conclusion
Correct Selected
Residual message
Unselected
None of the above
26)
2/2
2/2
Sometimes, a speech may have more than one purpose.
(2pts)
Correct
Selected True
Unselected False
27)
2/2
2/2
When giving a speech you need to show your audience respect and honor rules by working within the time limits. Hence, you should present just the key points by:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Correct Selected
narrowing your topic.
Unselected
providing an abundance of background information.
Unselected
stretching the time limit.
Unselected
expanding the scope of the speech.
Unselected
omitting to credit sources.
Unselected
All of the above
Unselected
None of the above
28)
0/2
0/2
In the Middle East and Latin America, the rules are generally understood by everyone, and people from these cultures tend to be more accommodating to small differences and are less concerned about whether or not everyone plays by the same rules. This implies that these cultures exhibit a(n):
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
discriminatory stance
Unscored Unselected
implicit context
Unselected
goal-oriented attitude
Unselected
prejudiced mindset
Incorrect Selected
explicit context
Unselected
None of the above
29)
0/2
0/2
When you ask your boss if your project was approved by the client and he responds with a thumbs-up sign, he is using the non-verbal expression of:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
masking.
Unselected
adaptors.
Unselected