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Julian submitted this attempt on time on Sunday, April 17 at 11:00 PM Julian spent 2 hours 24 minutes of the maximum 4 hours taking the attempt
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Exam
1)
2/2
2/2

_____ is an act or process of presenting arguments to move, motivate, or change your audience.

(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Coercion
Unselected
Affiliation
Correct Selected
Persuasion
Unselected
Motivation
Unselected
Manipulation
2)
0/2
0/2

The text suggests that rather than viewing a speech as a means to get everyone to agree with you, look at the concept of _____, a system of assessing the extent to which audience members respond to a persuasive message.

(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
marginal gain
Incorrect Selected
gatekeeping
Unselected
ratings
Unselected
framing
Unscored Unselected
measurable gain
3)
0/2
0/2

Knowledge of a product, field, trends in the field, and even research can make a salesperson more effective by the appeal to the principle of _____.

(2pts)
Student Results Multiple Choice Multiple Choice Options
Incorrect Selected
liking
Unselected
reciprocity
Unselected
scarcity
Unselected
consensus
Unscored Unselected
authority
4)
2/2
2/2

A persuasive speech addressed to a group of eighth graders asking them to not start taking tobacco and drugs in the future is an example of a call to action with _____ as its goal.

(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
adoption
Unselected
espousal
Unselected
discontinuance
Correct Selected
deterrance
Unselected
suspension
Unselected
None of the above
5)
0/2
0/2
An elevator speech:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unscored Unselected
is not a full sales pitch.
Unselected
should rattle off as much information as possible in a short time.
Unselected
cannot be a formal event.
Incorrect Selected
should present a “canned” thirty-second advertising message.
Unselected
is generic and nonspecific by definition.
Unselected
None of the above
6)
0/2
0/2
_____ are brief statements that zero in on the point of a larger or longer message and are often excised from interviews and articles, and presented apart from the context in which they were originally written or spoken.
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unscored Unselected
Sound bites
Incorrect Selected
Statements of purpose
Unselected
Expositions
Unselected
Slogans
Unselected
Attention statements
Unselected
None of the above
7)
0/2
0/2
The business stage of a telephone conversation:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unscored Unselected
forms the substance of conversation
Unselected
signals that business is concluded.
Unselected
has both parties identifying themselves.
Unselected
sees greetings being reciprocated.
Incorrect Selected
is where the purpose and tone of the conversation are established.
Unselected
None of the above
8)
0/2
0/2
In a meeting, this is a list of it ems for discussion and action.
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Good of the order
Unscored Unselected
New business
Unselected
Roll call
Unselected
Adjournment
Unselected
Reports
Incorrect Selected
None of the above
9)
0/2
0/2
A media interview:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Incorrect Selected
is not necessarily for the purpose of broadcasting.
Unscored Unselected
can give you an edge of credibility
Unselected
is an informational interview.
Unselected
should be avoided, if possible.
Unselected
cannot be seen as a positive opportunity.
Unselected
All of the above
Unselected
None of the above
10)
0/2
0/2
P erforming the role of introducing a person does not follow any of the rhetorical principles seminal to a business writing course.
(2pts)
Incorrect
Selected True
Unselected False
11)
2/2
2/2
 _____ are words, sounds, or images that compel the audience to pass them along.
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Text messages
Unselected
Instant messages
Correct Selected
Viral messages
Unselected
Hyperlinks
Unselected
Viruses
Unselected
None of the above
12)
2/2
2/2
Which of the following statements about the importance of communication is true?
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Communication skills are mostly relevant to high-skilled jobs.
Correct Selected
Communication improves with effort, persistence, and self-correction.
Unselected
Communication skills have little impact on promotion potential.
Unselected
Communication cannot be learned.
Unselected
All of the above
Unselected
None of the above
13)
2/2
2/2
Ethics refers to a set of principles or rules for correct conduct.
(2pts)
Correct
Selected True
Unselected False
14)
2/2
2/2
According to the text, when a word stands in for the actual event, but is not the event itself, it can be described as a _____.
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
code
Unselected
sound
Unselected
language
Correct Selected
symbol
Unselected
concept
Unselected
None of the above
15)
2/2
2/2
How can a communicator ensure that he uses concrete terms and examples so that his audience grasps his message better?
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
By employing a high level of abstraction
Correct Selected
By opting for a base level of abstraction
Unselected
By using symbolic words
Unselected
By utilizing arbitrary words
Unselected
All of the above
Unselected
None of the above
16)
2/2
2/2
Self-concept is a composite of one’s self-image and self-esteem.
(2pts)
Correct
Selected True
Unselected False
17)
2/2
2/2
Characteristics categorized as “Male,” “Female,” “Under 20 years of age,” “Senior citizen,” and “College graduates” would constitute:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
geographic factors.
Unselected
topographic traits.
Unselected
technological tools.
Unselected
historical trends.
Correct Selected
demographic traits.
Unselected
None of the above
18)
2/2
2/2
While writing, George only pays attention to information that reinforces his existing beliefs, and ignores or discredits information that contradicts his beliefs. This implies that George is guilty of:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
gender bias.
Correct Selected
confirmation bias.
Unselected
sexist language.
Unselected
abstraction.
Unselected
critical language.
Unselected
None of the above
19)
2/2
2/2
Business writing often involves communication via words and symbols in ways that meet audience expectations; in many cases, the audience needs to be able to _____ the content, and _____ is secondary.
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
skim, understanding
Unselected
like, precision
Unselected
use, accuracy
Correct Selected
analyze, reading
Unselected
access, credibility
Unselected
None of the above
20)
0/2
0/2
A thesis statement should be a declarative statement, be a complete sentence, use specific language, be a single idea, and reflect consideration of the audience.
(2pts)
Julian didn't answer this question
21)
0/2
0/2
Which of the following statements is true?
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unscored Unselected
While paraphrasing you can give due credit, but your citation will be more informal. While paraphrasing, your writing should parrot the original passage and merely substitute synonyms for words in the original.
Unselected
While paraphrasing, if you are satisfied that your expression of the concept can stand on its own merit, you can use it without citing the source.
Incorrect Selected
Verbatim quoting invariably attracts charges of plagiarism.
Unselected
Since summarizing is an act of reductionism, the original richness in detail that surrounds the original can be maintained.
Unselected
All of the above
Unselected
None of the above
22)
2/2
2/2
While discussing strategies to clarify your writing style, the author urges you to “count the number of conjunctions (such as “and”) in your document.” What specifically is the author hoping to achieve with this strategy?
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Evaluate clichés
Correct Selected
Break up long sentences
Unselected
Eliminate archaic expressions or references
Unselected
Delete repetitious words
Unselected
All of the above
Unselected
None of the above
23)
2/2
2/2
_____ refers to how information is presented in a document. This can be done by using various margins, line justifications, and templates.
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Typefaces
Unselected
White space
Unselected
Paragraphs
Unselected
Visual aids
Unselected
All of the above
Correct Selected
None of the above
24)
2/2
2/2
Unlike an e-mail that can support an attachment, the letter cannot have additional documents delivered with it.
(2pts)
Unselected True
Correct
Selected False
25)
0/2
0/2
According to the text, which part of a persuasive sales message is calculated to make the sale, make the receiver remember you, and incorporates important information, like a contact phone number?
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
Attention statement
Unselected
Introduction
Unselected
Body
Incorrect Selected
Conclusion
Unscored Unselected
Residual message
Unselected
None of the above
26)
2/2
2/2
Sometimes, a speech may have more than one purpose.
(2pts)
Correct
Selected True
Unselected False
27)
2/2
2/2
When giving a speech you need to show your audience respect and honor rules by working within the time limits. Hence, you should present just the key points by:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Correct Selected
narrowing your topic.
Unselected
providing an abundance of background information.
Unselected
stretching the time limit.
Unselected
expanding the scope of the speech.
Unselected
omitting to credit sources.
Unselected
All of the above
Unselected
None of the above
28)
2/2
2/2
In the Middle East and Latin America, the rules are generally understood by everyone, and people from these cultures tend to be more accommodating to small differences and are less concerned about whether or not everyone plays by the same rules. This implies that these cultures exhibit a(n):
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
explicit context
Unselected
goal-oriented attitude
Correct Selected
implicit context
Unselected
discriminatory stance
Unselected
prejudiced mindset
Unselected
None of the above
29)
2/2
2/2
When you ask your boss if your project was approved by the client and he responds with a thumbs-up sign, he is using the non-verbal expression of:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
adaptors.
Unselected
masking.
Unselected
complementing.
Correct Selected
emblems.
Unselected
All of the above
Unselected
None of the above
30)
0/2
0/2
The text specifically recommends recording and viewing a video of oneself speaking as a way of:
(2pts)
Student Results Multiple Choice Multiple Choice Options
Unselected
improving videography skills.
Incorrect Selected
observing one’s verbal communication.
Unselected
using visual aids.
Unselected
watching audience reactions.
Unselected
revising the explicit content of your speech.
Unscored Unselected
None of the above
31)
0/20
0/20

Discuss the difference between active voice and passive voice.

Which of these is the preferred style by business communication resources?

(20pts)
Julian's answers
Word count: 0 words
32)
20/20
20/20

Share what you have learned from this course and how it has helped you both personally and

professionally in the area of communication.  (150 WORDS MINIMUM)

(20pts)
Julian's answers

In this coarse i have learned the importance of strong communication both in and away from the work place.  Whether you are entry level or CEO of an establishment clear and concise communication is vital to your success.  I have learned how to structure a message and the function of each part of that structured message.  On a personal and professional level I have become more sensitive to unacceptable and offensive language that may have unknowingly hindered my success in communicating.  I have learned to avoid jargon and double speak as well as euphemisms in order to avoid communication breakdown or unintentional offense of a potential customer.  I have also become more familiar with the process of planning and the elements which are essential in a business document.  Lastly this coarse has taught me to be more aware of the demographic make up of my audience in order to keep my language and approach direct, sharp and relative.

Word count: 158 words

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