Jenzabar University

Student Results	Multiple Choice	Multiple Choice Options
	Manipulation
	Affiliation
	Motivation
	Persuasion
	Coercion

0/2

The text suggests that rather than viewing a speech as a means to get everyone to agree with you, look at the concept of _____, a system of assessing the extent to which audience members respond to a persuasive message.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	gatekeeping
	marginal gain
	measurable gain
	framing
	ratings

2/2

Knowledge of a product, field, trends in the field, and even research can make a salesperson more effective by the appeal to the principle of _____.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	authority
	liking
	consensus
	scarcity
	reciprocity

2/2

A persuasive speech addressed to a group of eighth graders asking them to not start taking tobacco and drugs in the future is an example of a call to action with _____ as its goal.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	discontinuance
	deterrance
	espousal
	adoption
	suspension
	None of the above

2/2

An elevator speech:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	should present a “canned” thirty-second advertising message.
	should rattle off as much information as possible in a short time.
	cannot be a formal event.
	is not a full sales pitch.
	is generic and nonspecific by definition.
	None of the above

0/2

_____ are brief statements that zero in on the point of a larger or longer message and are often excised from interviews and articles, and presented apart from the context in which they were originally written or spoken.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Expositions
	Attention statements
	Statements of purpose
	Sound bites
	Slogans
	None of the above

0/2

The business stage of a telephone conversation:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	has both parties identifying themselves.
	is where the purpose and tone of the conversation are established.
	forms the substance of conversation
	sees greetings being reciprocated.
	signals that business is concluded.
	None of the above

0/2

In a meeting, this is a list of it ems for discussion and action.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Roll call
	Adjournment
	Reports
	Good of the order
	New business
	None of the above

0/2

A media interview:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	cannot be seen as a positive opportunity.
	is not necessarily for the purpose of broadcasting.
	should be avoided, if possible.
	is an informational interview.
	can give you an edge of credibility
	All of the above
	None of the above

10)

0/2

P erforming the role of introducing a person does not follow any of the rhetorical principles seminal to a business writing course.

(2pts)

Incorrect

True

False

11)

2/2

_____ are words, sounds, or images that compel the audience to pass them along.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Text messages
	Instant messages
	Viral messages
	Hyperlinks
	Viruses
	None of the above

12)

2/2

Which of the following statements about the importance of communication is true?

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	Communication skills are mostly relevant to high-skilled jobs.
	Communication improves with effort, persistence, and self-correction.
	Communication cannot be learned.
	Communication skills have little impact on promotion potential.
	All of the above
	None of the above

13)

2/2

Ethics refers to a set of principles or rules for correct conduct.

(2pts)

Correct

True

False

14)

2/2

According to the text, when a word stands in for the actual event, but is not the event itself, it can be described as a _____.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	symbol
	concept
	language
	sound
	code
	None of the above

15)

0/2

How can a communicator ensure that he uses concrete terms and examples so that his audience grasps his message better?

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	By utilizing arbitrary words
	By using symbolic words
	By employing a high level of abstraction
	By opting for a base level of abstraction
	All of the above
	None of the above

16)

2/2

Self-concept is a composite of one’s self-image and self-esteem.

(2pts)

Correct

True

False

17)

2/2

Characteristics categorized as “Male,” “Female,” “Under 20 years of age,” “Senior citizen,” and “College graduates” would constitute:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	demographic traits.
	topographic traits.
	geographic factors.
	historical trends.
	technological tools.
	None of the above

18)

0/2

While writing, George only pays attention to information that reinforces his existing beliefs, and ignores or discredits information that contradicts his beliefs. This implies that George is guilty of:

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	gender bias.
	sexist language.
	abstraction.
	critical language.
	confirmation bias.
	None of the above

19)

0/2

Business writing often involves communication via words and symbols in ways that meet audience expectations; in many cases, the audience needs to be able to _____ the content, and _____ is secondary.

(2pts)

Student Results	Multiple Choice	Multiple Choice Options
	analyze, reading
	skim, understanding
	use, accuracy
	access, credibility
	like, precision
	None of the above

20)

2/2

A thesis statement should be a declarative statement, be a complete sentence, use specific language, be a single idea, and reflect consideration of the audience.

(2pts)