Effective Business Communication

Overview

Business communication encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.

Business communication involves constant flow of information. Feedback is integral part of business communication. Organizations these days are verly large and involve large number of people. There are various levels of hierarchy in an organization. Greater the number of levels, the more difficult is the job of managing the organization. Communication here plays a very important role in process of directing and controlling the people in the oragnization. Immediate feedback can be obtained and misunderstandings if any can be avoided. There should be effective communication between superiors and subordinated in an organization, between organization and society at large (for example between management and trade unions). It is essential for success and growth of an organization. Communication gaps should not occur in any organization.

Business Communication is goal oriented. The rules, regulations and policies of a company have to be communicated to people within and outside the organization. Business Communication is regulated by certain rules and norms. In early times, business communication was limited to paper-work, telephone calls etc. But now with advent of technology, we have cell phones, video conferencing, emails, satellite communication to support business communication. Effective business communication helps in building goodwill of an organization.

Media channels for business communication:

Business communication focuses primarily on achieving goals/aims and, in the case of a public company or organization, increasing dividends of shareholders

Business communication is a common topic included in the curricular of Undergraduate and Master's degree programs at many colleges and universities.
Categories of business communication

Marketing
Brand Management
Customer/public relations

Methods of business communication

Web-based communication;
Video conferencing: allows people in different locations to hold interactive meetings. To develop confidence, you may practice video calling on apps like skype or omegle;
Reports: important in documenting the activities of any department;
Presentations: popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;
Telephone meetings: which allow for long distance speech;
Forum boards: which allow people to login to instantly post information at a centralized location;
Face-to-face meetings: which are personal and should have a written follow-up;
Suggestion box: primarily for upward communication, because some people may hesitate to communicate with management directly, so they can give suggestions by drafting one and putting it in the suggestion box.
Letters;
Memos: letters to members of a company or organization;

Directional business communication

Top-down communication
Communication within the business that is passed down from the top of the business hierarchy to the bottom, the amount of information passed from one level to another relies on a "need to know" basis.
Bottom-up communication
Communication within the business opportunities that is passed up through the business hierarchy from the bottom up.
Horizontal communication
Communication with those who are on the same level in the business hierarchy as one, very little information moves up or down the chain of command.

Organizations

Founded in 1936 by Shankar is the Association for Business Communication (ABC), originally called the Association of College Teachers of Business Writing, is "an international, interdisciplinary organization committed to advancing business communication research, education, and practice."
The IEEE Professional Communication Society (PCS) is dedicated to understanding and promoting effective communication in engineering, scientific, and other environments, including business environments. PCS's academic journal, is one of the premier journals in Europe communication. The journal’s readers are engineers, writers, information designers, managers, and others working as scholars, educators, and practitioners who share an interest in the effective communication of technical and business information.
The Society for Technical Communication is a professional association dedicated to the advancement of the theory and practice of technical communication. With membership of more than 6,000 technical communicators in uk chat, it's the largest organization of its type globally.
The International Business Communication Standards are practical proposals for the conceptual and visual design of comprehensible reports and presentations.

 

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本文摘自【BYREDO香水推薦】文章片段,點擊查看全文

Byredo 初生玫瑰 Young Rose

香調:花香

前调:黃葵籽、四川花椒

中调:大馬士革玫瑰、鳶尾花

后调:麝香、龍涎香醚

Byredo 初生玫瑰

初聞這支Byredo新一代的玫瑰香氣能感受到帶有點綠意、又有一絲甜的氣息,仿彿能聞到一點蜜桃、青蘋果般香甜的感覺,而那刺激的綠意則來自很特別的四川花椒,會有那種中式麻辣鍋那種椒麻香氣,但不辣,轉瞬之間,便是盛開的玫瑰香氣,大馬士革玫瑰以懵懂而熾熱的心奔向愛情,加上麝香,能感覺到這支香氣十分貼膚,會有一種偽體香的感覺,好像初戀情侶膩在一起,羞澀卻又緊緊相依。

相較於無人之境那種孤寂冷冽的乾燥玫瑰。初生玫瑰更給人一種清純誘人的感覺,是一支帶有蓬勃朝氣的香氛,它的靈感來自調香師在一次中國的旅行時的所見所聞,用這款香氛致敬年輕人躁動的青春。

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本文摘自【BYREDO香水推薦】文章片段,點擊查看全文

Byredo 懷舊書香 Bibliotheque

香調:木質花香調 前调:桃子、李子 中调:牡丹、紫羅蘭 后调:皮革、香草、廣藿香

edo 懷舊書香

這款香一上皮就是甜,成熟的李子果醬味混著桃子醬的味道。中調紫羅蘭與牡丹的花香味挺突出,不過受前調甜甜的影響,以致於還混著一股果醬味,屬於花香的脂粉味卻不濃,大部分被前調的甜給遮蓋。後調基本沒那麼甜了, 還帶有一絲絲糖果的甜度,香草與廣藿香糅合得不錯,後面基本是甜甜的皮革調混著些許的香草味。這款香水是可以用一個字形容哦:甜,留香時間還是不錯的,味道挺重,有點濃厚。 Byredo的香型大多偏中性,幾乎罕有那種甜蜜的少女香,香味的靈感常常來源於創作者的個人記憶和生活經歷,例如Gorham到自己母親的家鄉-香料王國印度的探訪。Byredo的包裝一般是簡約的黑白色調且沒有一絲多餘的裝飾,並且每隻Byredo 香水都有一個美麗的名字,或花名,或有故事的詞,在你要洞悉Byredo表達的是什麼之前,不妨從她的香名中略窺一二。

Byredo是一個會講故事的品牌,透過與創意、藝術美感以及生活美學的深刻連結,已在香氛界奠定一席之地。Byredo使用最高品質的原料、以最簡單的組成結構,創造出低調奢華的香氛風格,融合了瑞典的現代極簡風格及濃厚的印度背景,兩者形成強烈對比,在Byredo的每款創作中都能清楚感受到。

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本文摘自【BYREDO香水推薦】文章片段,點擊查看全文

Byredo由瑞典創始人Ben Gorham於2006年在斯德哥爾摩成立,是歐洲小眾沙龍香品牌,但這幾年在北美也是很火爆。Byredo的名字來自於莎士比亞書中的一個短語:By Redolence,意為氣味甜美的香水,Byredo正是By Redolence的縮寫。

Byredo的香型大多偏中性,幾乎罕有那種甜蜜的少女香,香味的靈感常常來源於創作者的個人記憶和生活經歷,例如Gorham到自己母親的家鄉-香料王國印度的探訪。Byredo的包裝一般是簡約的黑白色調且沒有一絲多餘的裝飾,並且每隻Byredo 香水都有一個美麗的名字,或花名,或有故事的詞,在你要洞悉Byredo表達的是什麼之前,不妨從她的香名中略窺一二。

Byredo 吉普賽之水 Gypsy Water

香調:木質調 前调:佛手柑 檸檬 胡椒 杜松 中调:焚香 松針 鳶尾草 后调:琥珀 香草 檀香木

Byredo 吉普賽之水

這款香開場是清新的檸檬香,很快杜松與胡椒平衡掉了檸檬的酸甜,給人一種微辛的感覺,讓人感覺到冷漠疏離的氣息。中調木質香逐漸清晰起來,鳶尾草很好襯託了前調的果甜,而松樹的大量加入掩蓋掉了焚香過重的氣息,給人很柔順的感覺。後調的香草將松樹的氣息變得柔和香甜,檀香木在後調的味道特別突出,混合香草的奶香味收尾。這款香水有種西域異香的感覺,算是比較百搭了,男女都適用,整體香調很高級,能給文藝氣息加分,給人醇厚、富有力量,溫文爾雅的感覺。

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