1.) Determine your general purpose: are you trying to inform, persuade, entertain, facilitate, interaction, or motivate a reader?
2.) Determine your specific purpose (the desired outcome)
3.) Make sure your purpose is realistic
4.) Make sure your timing is appropriate5.) Make sure your source is credible
6.) Make sure the message reflects positively on your business
7.) Determine audience size
8.) Determine audience composition
9.) Determine audience knowledge and awareness of the topic
10.) Anticipate probable responses
11.) Select the correct channel
12.) Make sure the information provided is accurate, ethical, and pertinent.